100% Increase in Owned Media Revenue for Prep Expert

100% Increase in Owned Media Revenue for Prep Expert

The Challenge

Before working with our team, Prep Expert was using old technology that made it hard for them measure and track their email and SMS performance. They couldn't make the most of their significant web traffic - because they had low sign-up rates and users were not engaged with their emails and text messages. As a result, the money they made from their own media was much lower than what we expect.

The Opportunity

Prep Expert had a large audience - but needed to implement better strategies to monetize them. Our team proposed a migration to newer software, and a re-design of their existing owned media strategy. 

What We Did

We used our experience as brand owners, and our work with dozens of other clients to help re-design their front end offer, automations, and campaign strategy to focus on the core value propositions that excited new users. 

By providing them with a dedicated project manager, graphic designer, copywriter, and account strategist we make sure that owned media assets are continually created, deployed, and measured. 

This allows them to maximize revenue driven from their audience - adding efficiency to both paid media, and the bottom line. 

The Results

After the migration took full effect we were able to: 

  • Increase email and SMS campaign revenue by over 100%
  • Double email open rates from 23% to 46%
  • Increased click volume from 562 monthly clicks, to over 8400 monthly clicks driven by owned media
  • Increased automation revenue by 56%